5 TIPS TO ASSESS THE MARKET POTENTIAL FOR A START-UP IDEA


Hey People,

One of my acquaintances started a digital gadgets retailing business which failed five years down the line, while another of my friend’s bookselling e-commerce business showed great profits in just a year. It was astonishing to witness the stark contrast, but it made one thing pretty clear to me that you need to understand the market potential of your idea. The bookseller friend did her research well and knew what she was getting into while the retailer person was a novice who thought that gadgets are the need of the hour. To understand this better, take a look at the informative article shared below about assessment of market potential.



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